Innovation
Hype or reality. Probably rather hype. Because innovation was always here with us. Since the invention of fire, the invention of the wheel, the invention of writing, the invention of the printing machine, the invention of the telephone, the semi conductor, the internet and so forth…
Mankind emerged out of the cave into modern living in the 21st century. Many innovations shaped our evolution during those thousands of years. In terms of social, economic, technological and humanitarian issues, mankind used its imagination and ability to create something new, never thought of before, to enrich and improve our daily lives.
Today, this still continues. Fast moving consumer goods (FMCG) industry is one of the most innovative. Companies like Procter & Gamble, 3M, Unilever and similar innovate on a daily basis to provide better, more appropriate and new products and services to consumers in various regions and various income segments.
Automotive, and especially companies such as Toyota, are innovating on a daily basis, their products, services and their processes to achieve better results, for customers and shareholders. And there are many other examples across industries how innovation is changing lives, profits, concepts and business models.
We delivered a model called Novamatiq for a structured and systematic approach to innovation. Most people would plead, that innovation is asynchronous and a random process. This model describes how the “innovation beast” can be tamed.
Innovation can be conducted in a structured and systematic way. This will ensure that all innovation effort will deliver tangible outputs and focus on strategic objectives, rather than leaving it to random enlightening incidents.